
Twitter endures as one of the central social media platforms used by consumers today. It has evolved since its public release in July 2006. Its deliverance came shortly after Facebook on February 4, 2004 (McFadden, 2018; Phillips, 2007). This synchronous release promoted its rapid growth. The year 2006 was a booming era for all social media platforms. Twitter's rapid growth ended the userbase of platforms like Myspace (Bylund, Kline, & Dumortier, 2015).